• Was your business affected by the recession in 2009?

    How do you feel business will perform in 2010 versus 2009?



    What advertising channels performed the strongest for your company in 2009?

    In 2010, what percentage of your company's
    overall multi-channel advertising campaign will
    be allocated to digital marketing channels
    (versus print, radio, television, outdoor, etc...?)

    Beyond 2010, do you expect the percentage of your budget allocated to digital marketing to:


  • Which of the following objectives does your company leverage online marketing to accomplish? (select all that apply)

    Which of the following marketing tactics will be part of your 2010 online marketing strategy? (select all that apply)

  • Will you be leveraging online video in 2010?

    Do you currently have a company facebook page?

    Do you currently have a company twitter account?

    Do you believe social media will generate quantifiable results in 2010?

    Do you currently leverage online audience analytics?

    Have you ever optimized campaigns based by taking action on the results of your online audience measurement intiatives?

  • What do you currently measure? (select all that apply)

    In your opinion, how important are the following metrics?

    If you conduct online audience measurement, what is your greatest challenge?

  • Do you work with an outside vendor to measure your audience?

    How imperative do you believe accurate online audience measurement is to driving increased brand awareness, revenue, and/or performance?

    Do you anticipate your marketing messages or Web site for smart phones like the iPhone or Blackberry in 2010?

In December 2009, Datran Media conducted its fourth annual marketing and media survey by reaching out to over 5,000 marketing executives from Fortune 500 brands, top publishers and leading advertising and media agencies. This survey was conducted in association with the Direct Marketing Association Email Experience Council and other media partners.

Each year, Datran Media conducts its annual survey to capture insights from marketers around the globe. This year, Datran Media asked marketers to address their toughest challenges in this increasingly difficult economy. The results of the survey reveal significant optimism towards 2010 marketing and advertising spending, after a decline in 2009. Survey results also show a definitive move toward leveraging online audience marketing measurement tools, and a focus on emerging digital and social channels for reaching target audiences.